TikTok brings back the “twee” aesthetic. You may remember it as the ‘adorable’ fashion style that was popular from 2013 to 2015. In the early 2010s, trend designers like Zooey Deschanel, Tavi Gevinson, and model Alexa Chung popularized the style. In the early 2010s, trendsetters like Zooey Deschanel, Tavi Gevinson, and model Alexa Chung popularized the style. In the early 2010s, trendsetters like Zooey Deschanel, Tavi Gevinson, and model Alexa Chung popularized the style. The look was characterized by kitschy vintage styles like colorful satchels, large retro glasses, fringes, stockings, and printed shift dresses. The look was characterized by kitschy vintage styles like colorful satchels, large retro glasses, fringes, stockings, and printed shift dresses. The look was characterized by kitschy vintage styles like colorful satchels, large retro glasses, fringes, stockings, and printed shift dresses. He was popular among the indie-hipster ensemble and fashionistas. He was popular among the indie-hipster ensemble and fashionistas. In many ways, the twee was a reaction to the Girls Gone Wild, popping party girls, and hypersexualized aesthetic imposed on women in the early 2000s. In many ways, the twee was a reaction to Girls Gone Wild, party girls. vivid and hypersexualized aesthetics imposed on women in the early 2000s. It also coincided with the general public’s new buy-in to nerd culture like the Big Bang Theory and the early ideas of the Marvel Cinematic Universe. It also coincided with the general public’s new buy-in to “nerd” culture like the Big Bang Theory and early ideas of the Marvel Cinematic Universe. For the first time, it seemed, it was cool to be a little silly and quirky. Now Twee is making a comeback on TikTok – and it’s polarizing

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